Juan Cruz Pérez Sande
CEO & Founder
BA in Advertising Communication — Universidad Católica Argentina (UCA)
Leads the direction of Paravelum: research, editorial line and consulting.
01 / About
The people behind Paravelum.
Different disciplines. One shared question.
01The team
Three roles, one question.
Different disciplines, one shared commitment to human development in a hyperconnected century.
Lara Jovanovich
Strategic Advisor, Consulting
Political Scientist and BA in International Relations — Universidad Austral
Advises the consulting practice through institutional analysis, public policy context and strategy.
Agustín Castelli
CMO
BA in Digital Business — Universidad Austral
Leads positioning, audience strategy and the digital ecosystem through which the Lab reaches its community.
02Anthropological approach
02 / A guiding principle
Our anthropological foundation
Rooted in Catholic anthropology
The human person is relational, free and open to meaning.
01Relational
02Free
03Open to meaning
This understanding of the person guides our research, communication and consulting.
Every strategic decision is examined through its view of the person, human dignity and integral development.